Opera launches ad blocker on all mobile platforms

Opera has extended its native ad-blocking tool to all mobile platforms, including iOS and Windows. The built-in feature which was earlier limited Android and Web is now available on Opera Mini for iOS, Windows, and Opera for Android.

“Users are demanding ad blockers because of the better browsing experience it offers,” says Nuno Sitima, SVP Mobile Browsers, Opera. “Opera users can speed up their mobile surfing, skip extra data charges and stretch their internet packages even further by blocking in the browser intrusive and data-wasting ads and heavy tracking.”

With the ad-blocking feature enabled, the Opera browser is claimed to be faster than Chrome for mobile platform about 14 times in loading a web page. The average size of a webpage after ad-blocking turned on is 229 KB while Chrome lags behind by keeping the size of the page about 84% more with 422 KB.

According to PageFair, around 90% of people who use mobile web were blocking ads, which translates to 419 million people which are said to be double the number of people blocking ads on desktops.

The company in an emailed statement also explained how to turn on the ad-blocking featuring across its mobile browsers. On Opera for Android, users need to tap on the O menu, then Settings > Data savings > Block ads. One Opera Mini for iOS, tap on the O menu, the go to Data Savings Summary > Opera Turbo > Block ads. On Opera Mini for Windows Phone, tap the O menu, then Settings > Block ads.


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