Facebook is fighting against fake news and fake profiles for a long time and with the UK general election coming next month, the world’s largest social network company has purged ‘tens of thousands’ of fake accounts in the UK.
The removal of fake profile is a courtesy of new detection tools the company deployed back in April, which will monitor and crack-down accounts of suspicious activity like spreading false news, repeated postings, and sudden hike in postings. Facebook believes that curbing these fake accounts will help to reduce the spread of fake news, spam and deceptive content.
“These changes help us detect fake accounts on our service more effectively — including ones that are hard to spot. We’ve made improvements to recognize these inauthentic accounts more easily by identifying patterns of activity — without assessing the content itself. For example, our systems may detect repeated posting of the same content, or an increase in messages sent. With these changes, we expect we will also reduce the spread of material generated through inauthentic activity, including spam, misinformation, or other deceptive content that is often shared by creators of fake accounts,” Techcrunch reported.
Facebook is also tweaking its algorithm which will decide what news to appear in your news feed. The company has also brought another tweak in the UK, which will monitor on the news that are being read by the users and are rarely or never shared. With that ratio, it comes to understand that that news must be misleading or have ‘inauthentic’ information. Facebook will improve the News Feed in the UK based on user’s experience which the company has been testing the signal analysis in the US from December last year.
Following its advert strategy in France last month, the company is taking advantage of the full-page ads in the UK newspapers, providing tips to help people identify fake news. Facebook is running ‘how to spot’ fake news ads, that included ten tips to spot false news, on UK newspapers and publications like The Times, The Telegraph, Metro and The Guardian.
The company has collaborated with UK fact-checking charity Full Fact and reporting nonprofit First Draft allowing news organisations assess fact and fiction during the election. “People want to see accurate information on Facebook and so do we,” Simon Milner, Facebook’s director of policy for the UK said. “That is why we are doing everything we can to tackle the problem of fake news.”