It’s high time to talk about piracy which gives sleepless nights to movie makers for recent years. It was announced that the first teaser for Vivegam will be unveiled today at 12:01 am, but it was leaked well before it would make it to the YouTube. People shared the video maximum on WhatsApp and other potential social media networks.
While it doesn’t affect Vivegam in any way as it is only the teaser, but encouraging piracy is not good for Tamil cinema. The latest victim to the piracy is the magnum opus Baahubali 2 which the piracy group Tamilrockers released the movie online before it would see the first show on the first day of release. Within few minutes of its venture online, it was downloaded tens of thousands of times, but because of the grandeur and the hype it created before release helped Baahubali 2 to cross 1000 crore, becoming the first Indian movie to make such massive collections and it is still counting.
Film fraternities have been raising voice against piracy for a long time seeking government to intervene and take appropriate action on those who leak pirate videos. But at the same time, a faction of Tamil cinema industry have said piracy only affects a film to some extent, but it is vital to make quality movie instead of shouting against piracy. It make sense as small movies like Maanagaram, Kuttram 23, 8 Thottakkal, Adhe Kangal have made pretty quite business than big star movies setting a new trend in Tamil Cinema.
However, piracy is not good for cine industry, but directors and producers should take extra care in making good quality movies. People are clever and they expect different genre movies that inspire them. It’s high time for makers to come out with intriguing scripts rather than the same old masala movies.