The most awaited movie Bogan was released today and opened to positive to mixed reviews. The makers did aggressive promotion and marketing for the film that doubled the buzz for the film. Another catchy thing is the Thani Oruvan hit combo Jayam Ravi and Arvind Swamy which also has Hansika playing the lead female, wife of Jayam Ravi. There was huge expectation for the film during pre-release promotions which also had high production value.
Bogan Movie First Day Box Office Collection – 4.27 cr.
Directed by Lakshamn of Romeo Juliet fame with D Imman music, created curiosity for the film. The censors awarded the film with a clean U certificate making it eligible for 30% Entertainment Tax Exemption, an added advantage for the film. The gross will be almost the net profit for stakeholders, distributors and exhibitors.
Since today is working day, the film recorded an average of 55 – 60% occupancy in metro cities in morning and noon shows. The occupancy rate should have been increased in evening and night shows. In tier two and tier three territories, it recorded an average of 45-50 % occupancy and on the whole the film made decent opening on the first day of its release.
With only two movie releases in Tamil and no biggies, Bogan is expected to gross around Rs. 4.5 – 5.5 crore in the opening day in domestic box office. As per trade estimates, the numbers are likely to get increased on Saturday and Sunday considered to be holiday. Bogan is expected to do solid collection in the first weekend that is 4-day opening weekend box office. The film grossed around Rs. 44 lakhs in Chennai which was a good start for the film.